Why Your Business Needs a Website

Terry Anderson is the President of Fast-teks On-Site Computer Services of Central Iowa  www.fastteksdm.com

In today’s competitive business environment a website lends legitimacy to your businesses. According to http://www.internetworldstats.com/stats.htm approximately 16.688 billion people worldwide have internet access. No matter what your business is, how can you ignore over 16.5 billion people? To show customers that you are interested in serving them, your business needs to be online. Your competitors are.

Business is about making connections with other people. Smart business people know it’s not only about what you know but also who you know. Passing out your business card is part of every good networking opportunity. What if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying “This is what I do and if you are ever in need of my services, this is how you can reach me”? On the internet you can; simply and inexpensively, 24 hours a day.

Your website can list all the things your business card may be too small for:

• Businesses hours
• What your business does
• How your business can be contacted
• What payment methods you take
• Your business location(s) and directions
• Special sale prices
• Provide coupons
• Your interest rate
• Personal information about you
• Today’s lunch special
• How your business can benefit your customers

What would it be worth to your business financially to be able to:

• Sell your products 24 hours a day, 7 days a week.
• Make your own commercial inexpensively, show it on your website and then link to it from other websites to increase your website traffic.
• Make your business forms available for your customers online so they can fill them out in the comfort of their own home before they come to your business.
• Prequalify your customers allowing them to browse your products before they come into your store.
• Place your restaurant menu online so customers can order takeout or even make your menu available for online ordering.
• Have an online scheduler available so your customers are able to request appointments or reservations from your website.
• Get time sensitive information out to your customers quickly and inexpensively.
• Have online applications (like timecards or sales receipts) available for your employee’s.
• Test market new services and products without paying the high cost of TV and newspaper advertising.
• Establish your staff as experts in the marketplace.

If you still think your business doesn’t need to have a website it may be that you are one of the lucky few that have many more customers than you can profitably handle.

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